I design digital products and design systems for B2B and B2C, SaaS, AI-powered companies.

12+ yrs

digital design experience
120k

designers using my work
10+

brands & digital products
AI-native

product workflow

Work

Intaker

2025 - Present

Redesigning a legal CRM with a small, AI-native design team

I led the redesign of every section of Intaker, a client-intake CRM for law firms, onto one design system. Along the way, I moved my team from Figma handoffs to editing the product's real code with AI, organised in small teams that own features end to end. With the same product and engineering team, we shipped about 40% more each month.

AI-workflow

Adopted on July 2026
↑40%

Work shipped/month
~4 days

Idea to code

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Paytient

2021 - 2025

Building the design foundation behind 1M users

As Paytient's first full-time product designer, I took a basic MVP to a full-featured, mobile-first health payments platform. I built and scaled the design system behind it, ran in-person and remote user research, and helped grow the design team from 2 to 5.

100k → 1M

Eligible users
x6

Monthly card payments

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Knok Healthcare

2020 - 2021

One design language for a telehealth platform

As knok's first full-time designer, I led design across the web products for patients, doctors and hospital administrators, and designed the booking, checkout and virtual waiting room flows from scratch.

I replaced a patchwork of freelance work with a single design system and visual language that is still used across multiple products today.

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RMS

2019

Creating the Radius Design System from scratch

Creating a scalable design system that gave RMS designers and engineers a shared foundation for building products.

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Sony

2018

From zero to product concept in 3 weeks

Taking a family safety concept for Sony from an ambiguous brief to a high-fidelity prototype and product pitch in three weeks.

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